HubSpot is a software company that offers a suite of tools for inbound marketing, sales, operations, and customer service. They provide an all-in-one platform that helps businesses scale and empowers them to quickly adapt to their next phase of growth, no matter where they are in their journey. HubSpot found in early 2021 that customer-facing employees in sales and customer success weren’t as productive as they needed to be. They identified each seller was spending on average 5 hours per week searching for resources and content assets needed to do their job. As a result, the enablement team set out to find a solution to organize content effectively and give the team more time to partner with customers on achieving growth. HubSpot calculated that if they could cut down the time sellers spent locating resources each week from 5 hours to 3, the company would generate an estimated $15 million in productivity gains — the equivalent to adding 100 sellers without adding headcount.

HubSpot turned to Seismic to provide a solution to manage the growing amount of sales and customer success resources. The enablement team and content-creating marketers sought to centralize, manage and govern content that had existed in various systems. And, they sought a solution that would enable sales and customer success teams to efficiently locate relevant, up-to-date content while making it easier to share with prospects and customers.

 

 

 

HubSpot is a software company that offers a suite of tools for inbound marketing, sales, operations, and customer service. They provide an all-in-one platform that helps businesses scale and empowers them to quickly adapt to their next phase of growth, no matter where they are in their journey. HubSpot found in early 2021 that customer-facing employees in sales and customer success weren’t as productive as they needed to be. They identified each seller was spending on average 5 hours per week searching for resources and content assets needed to do their job. As a result, the enablement team set out to find a solution to organize content effectively and give the team more time to partner with customers on achieving growth. HubSpot calculated that if they could cut down the time sellers spent locating resources each week from 5 hours to 3, the company would generate an estimated $15 million in productivity gains — the equivalent to adding 100 sellers without adding headcount.

HubSpot turned to Seismic to provide a solution to manage the growing amount of sales and customer success resources. The enablement team and content-creating marketers sought to centralize, manage and govern content that had existed in various systems. And, they sought a solution that would enable sales and customer success teams to efficiently locate relevant, up-to-date content while making it easier to share with prospects and customers.