The value of modern enablement in financial services

For financial services firms, enablement is quickly becoming a critical component of their strategy to improve sales and service efficiency, elevate client experiences, optimize core operations, and increase agility and speed. 

Gartner defines enablement as “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects.” Similarly, the definition of sales enablement is the strategic approach to provide client-facing teams with the right resources, content, training, processes, and tools needed to effectively engage with current and prospective clients.  

These strategies have become even more important in this challenging economic environment, where every firm is expected to do more to win and retain business. Accomplishing all of this is even more complex when trust needs to be restored. The recent failure of Silicon Valley Bank and the government-brokered takeover of Credit Suisse by UBS have caused many individuals and businesses to lose confidence in the financial services industry.  

In response, firms are looking for their client-facing teams to engage meaningfully with their clients and prospects during this critical time and offer deeper levels of counsel and expertise.  

How enablement benefits firms 

This is where a modern approach to enablement comes into play. Client-facing teams need access to a single destination so they can easily source and personalize content, activate campaigns across digital channels, and streamline manual tasks, including compliance requirements and access learning programs.