Introducing Seismic Programs

Von — On 29. Oktober 2024

Summary

For every new business initiative, company leadership has a strategy. And for each strategy to be executed faithfully in the field, enablement teams have to get sellers to confidently approach the right buyers and consistently tell the right story. It can be like herding cats, but enablement teams do it every day.

To power every new product launch, ramp every new hire, and roll out every new tool, the enablement team must run a program; and every program requires playbooks, training lessons, coaching sessions, and sales enablement content. With dozens of programs in motion at any given time and a variety of disconnected software solutions to make it all happen, enablers often have little choice but to be reactive “firefighters” instead of the proactive drivers of sales enablement strategy they should be. 

Sales enablement strategy is crucial—but enablers need to prove it 

With so much happening at once and so many different technologies involved, it can take weeks to collect and analyze the data needed to show how sellers’ behaviors changed and which enablement programs influenced those changes.

Because of this, enablement teams can’t get a clear or timely view of whether their efforts are working. As a result, they’re unable to pivot their tactics when necessary to affect greater success, and they struggle to solidly demonstrate their worth to company leaders. 

"According to our latest research, 42% of enablement leaders meet with go-to-market (GTM) leaders in their organizations every month. However, among Seismic customers, that number is 100%.

Enablement leaders are achieving greater visibility and buy-in from their organization’s executives than ever before, and Seismic Programs serves to accelerate and amplify exactly that."

Seismic Programs: Better enablement—with proof 

Strategic execution in the field is critical to any business. So, when the enablement team—the team responsible for keeping the field teams aligned with business goals—doesn’t have the insights or tools they need to do their job, the business suffers. And when that same team can’t prove how impactful their efforts are, they can’t get the resources they need to be successful — and the business suffers. 

Seismic Programs pulls all enablement-related data within the Seismic Enablement Cloud™ into a single environment, so enablers can quickly see the downstream impact of their efforts on field team behavior and make adjustments as needed. It also makes it easy to gain the insights enablement teams need to demonstrate the impact their initiatives have on seller success. 

What does Seismic Programs allow you to do? 

With Seismic Programs, you can: 

  • Assess how a program is doing while it’s in flight and correct course quickly  

  • Align your entire GTM engine—enablement, marketing, sales, and post-sales teams—around a single source of analytic truth, improving cross-functional focus and collaboration 

  • Identify what tactics should be replicated in future programs—and what shouldn’t. 

How do I use Seismic Programs? 

It’s simple. Every program can be set up and run in this essential way: 

  1. Choose a template. This can be a pre-built template provided by Seismic, or you can create your own.

  2. Specify goals and set targets. Your template will even suggest a few.