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What is sales collateral? Examples of sales content for sales enablement

By First and Last Name — On July 15, 2025

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HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 177,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers. Named Glassdoor’s #2 Best Place to Work in 2022, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely test.

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Term: Definition

HubSpot found in early 2021 that customer-facing employees in sales and customer

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“Seismic Learning empowered us to innovate training, automate onboarding, and foster a culture of learning pivotal for our global team’s growth.”

Jennifer Johnson

CMO, Silver Tower

The Challenge

Outdated Tools and Fragmented Resources

HubSpot is a software company that offers a suite of tools for inbound marketing, sales, operations, and customer service. They provide an all-in-one platform that helps businesses scale and empowers them to quickly adapt to their next phase of growth, no matter where they are in their journey.

HubSpot found in early 2021 that customer-facing employees in sales and customer success weren’t as productive as they needed to be. They identified each seller was spending on average 5 hours per week searching for resources and content assets needed to do their job. As a result, the enablement team set out to find a solution to organize content effectively and give the team more time to partner with customers on achieving growth. HubSpot calculated that if they could cut down the time sellers spent locating resources each week from 5 hours to 3, the company would generate an estimated $15 million in productivity gains — the equivalent to adding 100 sellers without adding headcount.

“Seismic Learning empowered us to innovate training, automate onboarding, and foster a culture of learning pivotal for our global team’s growth.”

Jennifer Johnson

CMO, Silver Tower

The Challenge

Outdated Tools and Fragmented Resources

HubSpot is a software company that offers a suite of tools for inbound marketing, sales, operations, and customer service. They provide an all-in-one platform that helps businesses scale and empowers them to quickly adapt to their next phase of growth, no matter where they are in their journey.

HubSpot found in early 2021 that customer-facing employees in sales and customer success weren’t as productive as they needed to be. They identified each seller was spending on average 5 hours per week searching for resources and content assets needed to do their job. As a result, the enablement team set out to find a solution to organize content effectively and give the team more time to partner with customers on achieving growth. HubSpot calculated that if they could cut down the time sellers spent locating resources each week from 5 hours to 3, the company would generate an estimated $15 million in productivity gains — the equivalent to adding 100 sellers without adding headcount.

“Initially, we sought to simply track rep engagement within HubSpot and measure who was sending and who was clicking on internal content. However, with the realization that we could also use this technology to better engage with customers, we shifted our focus towards finding a more versatile platform rather than just.”

Ben Smith

Sr Director, Enablement, Silver Tower

“Enablement is the backbone of a successful sales team. At Scorpion, it’s empowered our reps with the tools and training they need to perform confidently and consistently, driving both speed and success in every customer interaction.”

Ben Smith

Sr Director, Enablement, Silver Tower

The Solution

Revolutionize Onboarding and Cultivate a Learning Culture

Trustwave took a dynamic, integrated approach to employee development and organizational growth. First, they revolutionized the sales onboarding process by constructing comprehensive learning journeys beyond mere courses, integrating real-world tasks and activities to sharpen the sales team’s skills and drive revenue. The onboarding experience for new hires ensured a warm welcome and a robust understanding of the company’s ethos and offerings. Seismic’s assignment triggers helped streamline onboarding new hires from across the globe, creating a consistent and automated training workflow. Trustwave advanced its training by engaging SMEs and introducing “Trustwave Advantage” practice pitches, effectively deepening cybersecurity comprehension across departments. With a remarkable 90% average learning path score and 100% in final pitches, this approach underscored the effectiveness of their innovative training strategy in bolstering industry knowledge.

The Results

Improved Learning Drives Revenue

Trustwave’s adoption of Seismic Learning has revolutionized their learning and development strategy, aligning it with business goals and fostering a culture of continuous learning and improvement.

HubSpot is a software company that offers a suite of tools for inbound marketing, sales, operations, and customer service. They provide an all-in-one platform that helps businesses scale and empowers them to quickly adapt to their next phase of growth, no matter where they are in their journey.

HubSpot found in early 2021 that customer-facing employees in sales and customer success weren’t as productive as they needed to be. They identified each seller was spending on average 5 hours per week searching for resources and content assets needed to do their job. As a result, the enablement team set out to find a solution to organize content effectively and give the team more time to partner with customers on achieving growth. HubSpot calculated that if they could cut down the time sellers spent locating resources each week from 5 hours to 3, the company would generate an estimated $15 million in productivity gains — the equivalent to adding 100 sellers without adding headcount.  HubSpot turned to Seismic to provide a solution to manage the growing amount of sales and customer success resources. The enablement team and content-creating marketers sought to centralize, manage and govern content that had existed in various systems. And, they sought a solution that would enable sales and customer success teams to efficiently locate relevant, up-to-date content while making it easier to share with prospects and customers.

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Term: Definition

HubSpot found in early 2021 that customer-facing employees in sales and customer

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“Enablement is the backbone of a successful sales team. At Scorpion, it’s empowered our reps with the tools and training they need to perform confidently and consistently, driving both speed and success in every customer interaction.”

Ben Smith

Sr Director, Enablement, Silver Tower

HubSpot is a software company that offers a suite of tools for inbound marketing, sales, operations, and customer service. They provide an all-in-one platform that helps businesses scale and empowers them to quickly adapt to their next phase of growth, no matter where they are in their journey.

HubSpot found in early 2021 that customer-facing employees in sales and customer success weren’t as productive as they needed to be. They identified each seller was spending on average 5 hours per week searching for resources and content assets needed to do their job. As a result, the enablement team set out to find a solution to organize content effectively and give the team more time to partner with customers on achieving growth. HubSpot calculated that if they could cut down the time sellers spent locating resources each week from 5 hours to 3, the company would generate an estimated $15 million in productivity gains — the equivalent to adding 100 sellers without adding headcount.  HubSpot turned to Seismic to provide a solution to manage the growing amount of sales and customer success resources. The enablement team and content-creating marketers sought to centralize, manage and govern content that had existed in various systems. And, they sought a solution that would enable sales and customer success teams to efficiently locate relevant, up-to-date content while making it easier to share with prospects and customers.

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HubSpot found in early 2021 that customer-facing employees in sales and customer

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Sales Content Management

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intégrées

Platform and Services

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Use Cases

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What is sales collateral? Examples of sales content for sales enablement

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The Challenge

The Challenge

The Results

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