How manufacturers go to market faster with sales enablement

In today’s unpredictable environment, manufacturers face a growing list of economic and operational pressures — from inflation and material shortages to evolving tariffs, regulatory uncertainty, and global supply chain disruptions. According to a Deloitte outlook survey, 72% of manufacturing executives cited the persistent shortage of critical materials and ongoing logistics issues as top concerns for the year ahead. 

But it does not stop there. Manufacturers are also facing difficulties in attracting and retaining top talent, resulting in a high-stakes environment where agility and alignment are critical to success. In fact, one in three manufacturing executives listed talent retention as a strategic priority. To adapt, manufacturers need to modernize not just their production floors, but also their go-to-market (GTM) engines.