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How to Elevate Your Enablement Strategy with Seismic Programs

By — On November 26, 2024

Businesses that succeed maintain alignment and agility, especially when external conditions shift rapidly. However, they only achieve this with clear visibility into how they’re operating and performing — and attaining that is easier said than done. Business leaders need quick, actionable insights to assess team readiness, execution, and customer response, enabling timely adjustments that keep their goals on track. 

Seismic Programs is an enablement strategy command center. It consolidates and structures data from all enablement activities, including those of specific teams and individuals, and it also captures content and training performance. These insights empower decision-makers to quickly intervene where necessary, ensuring optimal outcomes. Furthermore, having a unified platform that documents goals, actions, and results allows leaders to clearly demonstrate the direct impact of their enablement strategies on revenue. 

Let’s take a look at how Seismic Programs works to accomplish all this. 

Getting started with Seismic Programs is easy

Seismic Programs enables teams to create reusable templates from successful programs or start with built-in templates. To set up a program, you simply define the content, audience, and launch date; Seismic Programs will start collecting data immediately. 

In the Analytics and Activities tabs, you gain insights into user engagement, including content views, page visits, and lesson completion rates. You can even assign follow-up tasks, automatically notifying the right individuals to investigate concerning trends and take action to turn them around. 

Data is correlated across multiple variables, including the relationship between content views and LiveSends (content links that capture engagement data, including how long a recipient spent consuming the content, even down to an individual page). And Seismic Program’s interoperability with Seismic for Meetings adds even further insights into seller-buyer interactions, capturing the use of pre-determined keywords so you can see whether program messaging is being properly communicated in the field and if it’s resonating. 

The Outcomes tab connects CRM data with program engagement to reveal revenue impacts. Leaders can see which programs influence win rates, identify top-performing reps, and adjust strategies accordingly. That way, they can make better, more data-driven decisions.